Who we are
Los Angelz is a non-traditional creative development and management collective built to connect, empower, and elevate talent across music, fashion, and visual arts. We operate differently from traditional agencies — our mission is to break down barriers, nurture collaboration, and create opportunities that let creatives thrive on their own terms.
Founded in December 2024, Los Angelz started in a community room inside our founder’s apartment. From there, the collective grew organically, guided by vision, persistence, and collaboration. Early support from programs like Angel City Business Lab helped provide mentorship, structure, and resources, allowing us to turn a grassroots idea into a functioning collective serving creatives across disciplines.
We believe in intentional storytelling through visuals, experiences, and branding, ensuring every project resonates, inspires, and leaves a lasting impact. From content creation and event production to digital branding and strategic collaborations, we bring the right talent together to make visions come to life.
Our collective thrives on energy, alignment, and community. Every member of Los Angelz — from emerging creatives to established talent — is supported, amplified, and guided to elevate their craft. We focus on building long-term relationships, fostering growth, and creating work that feels elevated, authentic, and intentional.
At our core, Los Angelz is more than a creative hub; it’s a space where vision meets execution, where ideas are elevated into reality, and where talent is empowered to reach new heights. We are committed to reshaping what creative collaboration looks like — breaking away from cookie-cutter models and building a collective that values creativity, integrity, and elevated energy.
Meet the Founder
Los Angelz was founded by Kani’ya “Niya Michelle” Toney, a creative, musician, model, and entrepreneur driven by vision and intention. From music and fashion to visual storytelling, Niya has built a career by connecting creativity with opportunity, always seeking to elevate and empower those around her.
Her journey as a creative revealed a gap in traditional systems — spaces where talent is gatekept, undervalued, or boxed into rigid structures. That inspired the creation of Los Angelz: a non-traditional collective where creatives collaborate, grow, and thrive on their own terms.
As the founder, Niya brings a unique perspective to every project. She blends artistry, strategy, and real-world experience to guide creatives in developing their craft, amplifying their presence, and building work that feels intentional, elevated, and aligned with a higher creative standard.
With Los Angelz, Niya isn’t just leading a collective — she’s building a space where visions ascend, opportunities expand, and creativity becomes its own form of power.
Contact us
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